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Category Archives: Partnerships

Forming Lasting CME Partnerships

Forming a good partnership in business can be a wonderful thing, both professionally and personally.  What do I like about a good partnership?  I get to interact with people I like and respect.  Hopefully the work load is shared because shared learning among the partners is key to making a successful partnership.  For example, Elsevier Office of CME partnered with the Canadian Neurological Society to extend Canadian Royal College MOC credit for a symposium that occurred on July 26, 2016 in Toronto.  This is a great CME partnership – mutually beneficial, full of shared information and time sensitive cooperation.  I like Dan Morin, Executive Director, and he certainly taught me a lot about the Canadian system.  Thanks to Dan for making this a wonderful partnership. 

Making it Work

After trying several methods of communication, we found that a brief phone call in the late afternoon is best to keep the project moving forward, discuss progress and resolve issues.  One of the things that started our relationship smoothly was drafting a Memorandum of Understanding. The memorandum committed to paper all of the “facts” such as: who is responsible for what, when, by whom, with whom, and how much does it cost.  While sorting out the “facts” was certainly important it was also important to set the tone of the relationship.  It starts with three “tone setting” paragraphs.  The first two detail what the partners are committing to and accountable for, and the third paragraph details what the members of the partnership can expect.  The third paragraph states: 

Members of the Partnership groups expect:

  • that each member will be provided with complete, accurate and meaningful information in a timely manner
  • to be given reasonable time to make key decisions
  • to be alerted to potential risks and issues that could impact the project, as they arise
    open and honest discussions
  • ongoing ‘health checks’ to verify the overall status and ‘health’ of the partnership.

I like this section for the tone and intent that it sets.  I would be interested in hearing from others.  What makes a good partnership?  What do you expect of partners?  What should partners expect from you?  Please join me in this discussion.